How Do Creatives Effectively Self-Promote While Remaining True to Their Brand?

The term “self-promotion” can really make a creative cringe. It’s uncomfortable to just put yourself out there, whether that be on social media, through phone calls and emails, or simply creating demo reels. No one wants to come off as sales-pitchy. So how can a creative effectively promote their work while remaining true to their brand? 
How Do Creatives Effectively Self-Promote While Remaining True to Their Brand?
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